Gail Doby Coaching & Consulting Mentor
to thousands of interior designers worldwide announces new and improved...

INTERIOR DESIGNERS The Complete Step-By-Step
Value Based Fee System

Save $500 Today!

SIGN ME UP NOWRetail $997 Save 50%

I always feel charged and back on task after learning from you. I wanted to share some recent wins. After last week’s call on 'Constraints', I gave some sincere thought to what I LOVE to do in my business… window treatments… I wrote in my gratitude journal the same evening “I have two window treatment clients in February”. The next day, a past client called to order two valances. I know the second client will come soon. I also learned from you about qualifying leads. So long story, hope you see that I put your sage advice to work. Your biggest fan,

Tami S.

The biggest AHA moment for me was learning that asking more/better questions makes me come across more knowledgeable. I always worried that I was being too nosy!!

Deb P.

This was fantastic! I really gained great insight from many of the topics, but the big aha was about my website. It really is a laundry list, and I have to redo it to focus on the customers’ wants and needs.
Thank you so much.

Diane S.

I learned that clients have many fears of making the wrong decision and being taken advantage of. I will definitely be doing a better job of explaining to clients how I am looking out for their best interests and repeat it to them often throughout their projects.

Leslie G.


Are you finding that HGTV's unrealistic portrayal of interior designers and how fast projects can be completed on a dime has transformed consumers into more demanding clients?

Has the Internet created a monster? Do clients check your prices online and even purchase their own products and challenging your time bills because the found a better deal?

Do you feel anxiety or about getting paid or having to discount your services when you’re actually struggling to pay yourself a reasonable salary?

And are you facing…

  • Smaller projects
  • Tighter budgets
  • More competitions... from your own clients shopping you?

There is an elegant solution to survive and even thrive in this new world of design services with Value Based Fees.

What are Value Based Fees?

Your prospect really wants an amazing result and experience… not an endless series of expensive time bills and mark-ups.

What do your clients want?

Nearly 7 out of 10 of your clients want fixed fees because they hate surprises.

Yet you’re probably billing your clients by the hour - just like 94.4% of interior designers do.

Is the way you’ve always done it giving you the result you want?

You can confidently lead your prospects to choose you as their interior design professional instead of the way the prospect really wants to be served and without high-pressure selling tactics.

  • Especially if you hate selling and marketing, learn discover easy techniques to guide your prospects so you get the client!
  • Address your client’s fears and concerns directly and lead them to make the best decision – to select you to create their dream project.
  • Know exactly what your clients value and avoid nasty surprises or confrontations about miss-set expectations.
  • If you only provide services by an hourly fee and mark-up, you may find yourself in a no-win situation with the client or prospect.
  • Rapidly changing consumer attitudes requires adapting to today’s client expectations.

Prospects don't know how to differentiate your services when they compare your hourly rate to another designer and you're losing great projects because of it. When your prospect focuses entirely on the hourly rate and they select the least expensive designer, they are basing their choice on what they think are two equivalent skill sets. Your winning strategy is to show them why you’re unique and worth the higher rate.

  • From the desk of Gail Doby

    Here’s my story…

    One of my prospects bought a $4.85 million dollar spec home that I designed inside and out… down to the iron and glass porch cover and custom cast stone exterior details… and I didn’t get the job even though I could have saved them lots of money because I already knew exactly what they needed!

    I could see their faces go white when I told them my rate. I knew I lost the job the instant I said how I charged.

    I was devastated.

    And what’s worse… I knew that home so well that I could have done the design work in half the time and I knew what would make that home all that I knew it could be!

    And when I saw it on a Christmas tour… my worst fears were confirmed…

    The other designer botched the job!


    I knew I wasn’t the only one suffering with this challenge.

    I struggled with this so many times, and it frustrated me because I knew I was the perfect designer for so many jobs, and yet my high fees scared my clients and lost jobs for me.

    I just couldn’t figure out what to do differently… until I spent 18 months of thinking, searching, reading, analyzing, asking questions and hitting a wall.

    Finally, I came up with the answer after years of trial and error and many lost jobs. I turned my business around, and I want to help you, too. It took me years to figure it out and I want to save you the pain and frustration I felt.

    I know how lonely this business is, and no one shares their secrets because they’re afraid of losing clients. I’m here to help you because nothing gives me more pleasure than hearing the success stories of our students!

Hank Rave interview with Gail Doby
Full Payment of $497Best Value
SIGN ME UP NOWFor the Value Based Fee System!
3 Payments of $177xx

Now You Can…

  • Win the respect of your clients so they don’t ruin your beautiful design work with products they purchase on their own without consulting with you.
  • Get paid before your work is complete so you don’t worry that you’ll receive the final payment and potentially lose all of your profit. If you’ve ever had a client refuse to pay a final bill, you’ll understand this.
  • Enjoy your passion for design again because you attract the right clients who are willing to pay you what you are worth and love working with you.
  • Avoid the common challenges with client relationships that are caused by unrealistic expectations.

What’s Wrong With Hourly Billing & Mark-Ups?

  • When you bill by the hour, your income is limited to the hours you work. If you get sick or take vacation you lose money.
  • Billing by the hour signals the client that your time is a commodity and because they are not experts at hiring designers, they assume that all designers are alike, so they hire the person with the lowest hourly rate… and that means that it wasn’t clear to them what value you truly bring to their project.
  • Sending a big bill to your client, surprising your client can result in losing their respect, and even worse, the rest of the job and the opportunity for future referrals.
  • Large mark-ups can create instant conflicts with your clients that lead to painful fee negotiations and lost revenues. Lose their trust and your business with them is over.
  • Clients may secretly question your motives when they see how much you make on product sales. Your client knows that the more expensive the product, the more you make. You lose instant credibility the minute your client finds an item for less money on the Internet. Kiss that client goodbye!
  • NCIDQ certified
  • Designer of multi-million dollar new construction and multi-hundred thousand dollar renovation projects
  • Millions of dollars of interior design and construction jobs
  • Built design firm to nearly $900,000 in revenue before 9/11
  • Sales and Marketing – Fortune 500 Company, Armstrong Word Industries, Inc.
  • Won several remodeling awards
  • Interior Design degree
  • Finance & Banking degree
  • Founder & CEO of Renaissance Design
  • Speaker
  • Author
  • Social Media Strategist
  • Published over 60 times
  • Co-founder & CVO of Gail Doby Coaching & Consulting
  • Co-founder & CVO of Design Success University

As Seen On...

  • When you enjoyed your passion for design with great clients?
  • When your happy clients referred you to their friends and acquaintances?
  • When you created beautiful spaces that magazines loved to feature?
  • When you felt confident and excited to design every day?
  • When you felt happy and fulfilled with your chosen profession?
  • When conflicts with clients were virtually non-existent and it wasn’t such a struggle to get paid? It has become more challenging in recent years, hasn’t it?

You may wonder if the Value Based
Fee System really works

...because money is tight right now and you don’t want to waste money on an unproven class. We don’t blame you for questioning something that is new, and we’re thrilled to share that it really works!

One graduate won two lucrative contracts one for $20,000 and the other for $30,000 with what she learned from the Value Based Fee System and she is thrilled! However, you may not experience the same results.

Another member presented a $40,000 proposal to a prospect who didn’t even know him… and they increased the contract to $44,000 because they liked his approach and added to the scope of work. He’ll never go back!

If you worry about losing money due to pricing mistakes and unscrupulous clients who say “while you’re at it” to get more work from you and not paying you for the added scope.

Learn how to set expectations and avoid this costly mistake!

  • Do business the way you’ve done it in the past, you’ll miss out on great projects. If you haven’t experienced the changes in consumer attitudes, you will.
  • Get the tools, templates and checklists so you easily develop your own Value Based Fee. If you’re ready to be the most professional and confident designer in your marketplace, you’ll love being on the “side of your clients” by sharing exactly what to expect in working with you.
  • Avoid the most stressful part of the business for most designers… getting clients, keeping them happy and getting referrals easily and effortlessly.
  • We guarantee that you’ll benefit from this series, or you can request a full refund within 30 days. All we ask is that you listen and apply these proven techniques.
  • Close more business, make more money and confidently build your business with happy clients. If you applied what you learned and you need more help, let us know and we will help you craft your first Value Based Fee proposal.

I’m ready to invest so I can be the obvious expert and I understand that it is at no risk to me!

Full Payment of $497Best Value
3 Payments of $177x

Here’s What’s Included For Just 2-3 Billable Hours
of Revenue For Many Designers...


Get instant access to your private Value Based Fee System Membership Site for one Value Based Fee without hidden membership charges the minute you sign up so you can get answers now…

Nuts & Bolts Capstone Class
Customize Your Value Based Fee Offer - Gail Doby, ASID

Get ready for this two-hour information-packed recording. You’ll learn the keys to successfully managing the client interview process, the mindset and practice required, what specific questions to ask before you meet the client in person, what questions to ask during the interview, how to create a three-tiered offer, pricing options and how to handle questions from your prospect that you’re not ready to answer. You’ll want to listen to this session a few times to get all of the juicy nuggets of information. Gail shares all of the secrets and process with you so you are ready to get your first Value Based Fee Project the next time the phone rings.

MP3 Recording & Transcript of interview and Q & A – ($299 Value)

Valuable Bonuses

  • INTERVIEW WITH SHARON DREW MORGAN “Buying Facilitation® – It’s Different From Sales” – MP3 Recording – ($79 Value) – Have a completely different conversation with your clients that isn’t salesy.
  • Design Success University’s TESTIMONIAL TEMPLATE BY GAIL DOBY, ASID – ($29 Value) – Use this simple template to get perfect testimonials from your clients every time.
  • PRICING STRATEGIES WORKSHEET – so you can easily figure your pricing for each project simply and easily – ($99 Value)
  • CLIENT INTERVIEW QUESTIONNAIRE – just print this and have it in your notebook during the client interview, and better yet, use it in your initial phone interview… you might just get the job without an in-person interview – ($99 Value)
  • TELEPHONE INTERVIEW QUESTIONNAIRE – You can adapt this listed of scripted questions for yourself and then train your staff to screen prospects too. – ($49 Value)
  • VALUE BASED FEED PROPOSAL TEMPLATE – just fill in the blanks and print on your stationery with your normal contract – ($149 Value)
  • The VBFS PROFIT CALCULATOR is perfect for helping you understand what you SHOULD be charging on average assuming that you have a typical number of projects per year. (valued at $197)
Full Payment of $497Best Value

The entire value of this course
is over $1,600!

3 Payments of $177xx
  • Avoid shooting yourself in the foot before you hear from a prospect. It’s about you and your self-confidence…boost your confidence with winning strategies that show you how to control the conversation instead of feeling desperate for business.
  • Stop wasting your time talking with unqualified prospects and make time for the clients who value your services and are willingly to pay you what you’re worth so you can enjoy your business again.
  • Pre-qualify clients with a proven Client Interview Questionnaire to avoid client headaches. You get the exact questions that we gave to a graduate who used them to get a client over the phone after she had interviewed three other designers.
  • Establish yourself as an expert who puts the client’s best interests ahead of your own financial gain to separate yourself from your competition.
  • Guarantee that you talk to the financial decision-maker so you don’t waste your time with time-wasting tire-kickers.
  • Eavesdrop on winning strategies that four successful designers use so you have clear guidelines to create and offer your clients willingly sign.
  • Model the case study designers and discover real-world processes to develop your perfect proposal.
  • Discover how to answer concerns and ethically sidestep fee questions until you establish your value.
  • Deflect curveball questions your client might ask to put you on the defensive so you maintain control and confidence.
  • Prevent conflict over high bills and get paid for what you’re worth.
  • Model Gail’s process quickly and easily and save time and years of costly trial and error caused by doing the same thing over and over again.
  • Create your Value Based Fee System proposal with a step-by-step process so you know exactly how to craft an offer that your prospect will like and choose.
  • Shortcut your proposal creation process with the easy fill-in-the-blanks Value Based Fee System Proposal Template.
  • Create winning proposals easily that easily lead to more profitable and exciting jobs and less wasted prospect meetings.
  • We show you precisely which questions naturally lead your new client to sign your agreement.
  • Stop discounting your bills and make more money, run a profitable business and enjoy the freedom you deserve with your business so you can pay for your kid’s school or that much-needed vacation.
  • Get paid on time and even early for your expertise.
  • Listen to the MP3 recordings again and again when it is convenient for you. You’ll get the exact phrases you can use to avoid mistakes.
  • Enjoy a successful and vibrant business that is rewarding and fun again.


Tripled my business and profit in one year since using the
Value Based Fee System. It works and I’m in Macon, Georgia…
in a small city.  I highly recommend taking this class.

Valerie G.

About Value Based Fees


Is our industry going to eventually use
this method as the “main” way to charge?

Based on ASID’s survey results and with all of the opportunities for consumers to purchase pre-packaged services through Internet sites and even interior designer’s own websites,
I’d say it will become more common.

If this is what your clients want, why wouldn’t you set clear expectations for your fees? If your prospects view your time is a commodity, there is no leverage if you bill by the hour. You're limited to how much you can make based on how many hours you work. What happens if you get sick when you bill by the hour? You lose money.

What are Value Based Fees?

They are fees based on what results you produce for your client instead of how many hours you work. You establish what they value before you make your proposal and you price according to what they want to receive in terms of a result.

What is the best way to qualify clients for a Value Based Fee?

We give you the questions and the process to follow in Gail’s session. It’s important to practice and prepare so you are ready to answer those meaty questions.  Guaranteed… you will stand out from the competition in a positive way and win business.

How do I avoid giving away my services for free and
how do I deal with scope creep?

You are in control. If your client wants to add more to the scope of work, that requires a separate agreement. It is an “Addendum” to your contract.

Who is this class for?

It is helpful to have project management experience so you are able to fairly estimate your Value Based Fee Proposal.

Will there be a definitive step by step process,
a framework, and a tool to follow when setting
 a fee,
such as questions to ask up front?

Yes, you’ll even know how to answer the toughest questions from the most challenging prospects.

Full Payment of $497Best Value
3 Payments of $177xx

Based on the traditional billing methods for our industry, the only way you can make more money is sell more products, work more hours, raise your rates, cut your expenses, or grow your business so you have other people billing their time, too.

Or is that the only way?

The economy dramatically impacted our industry. Many people can’t or won't borrow money to improve their homes, or qualify for a luxury home today.

The Internet provides easy access to formerly Trade Only resources. We can’t fight it, and the industry will never go back to the way it was.

On the good side, HGTV increased consumer’s interest in interior design, and yet on the other side, it skewed the consumer's perception of good design, time frames and costs.

Avoid the pitfalls and be the leader in your market.

Take yourself out of the competitive game and stand confidently as the only choice for the savvy clients you want to attract and keep.

I spent 20+ years as an interior designer thinking about the fundamental flaws of the traditional billing model for our business, and Value Based Fees is the ultimate solution when it is done right.

Warm Regards,

Gail Doby, ASID, DSA, IDS and Erin Weir
Interior Design Business Success Mentors

100% Money Back Guarantee
If you’re not satisfied after 30 days for any reason, just let us know by email or call us. We’ll cheerfully refund your money!

1400 North Albion Street, Ste. 1605
Denver, CO 80216
Phone: 720.477.0378

Every effort has been made to represent our program accurately. Each individual’s success depends on his or her background, dedication, desire, and motivation.
As with any business investment, there is no guarantee that you will have the same or similar results as those in our testimonials. Bonuses have no cash value.